Already time for a new Thrifty Radio Station TV Spot Of The Week™? Sure is...even though it seems like we just bestowed the award, there were holidays in between and tons of slow "news" days. So we're back with the award that celebrates our industry's brutally slashed marketing budgets weekly.

This week: you've got a famous nationally syndicated morning star in half of your TV commercial...just how do you follow a heavyweight act like that? You may still be asking that question after you see this week's charmingly frugal TRSTVSOTW from Joyner Radio's WCZQ (Hot 105.5)/Monticello, Illinois.