Y'know how your throat gets when you have the flu? There's a couple of days in there where you suddenly have all this resonance. Your voice drops by about 3 octaves and you feel like you could go into a studio and be a voiceover guy who'd make Charlie Van Dyke sound like Bart Simpson. Of course that's what it sounds like to you, inside your own head. Other people are telling you, "Oh my god, you sound just awful! You must feel horrible!"

The voiceover guy on this one ignored what other people told him completely. But his VO saved big bucks for Clear Channel's KIGL, licensed to Seligman, Missouri and serving Fayetteville, Arkansas and the tri-state area probably called something catchy like "the ArkMizOak." Now they've got a Thrifty Radio Station TV Spot Of The Week™ award for their virtual trophy case!

Production for TV commercials does not have to cost big money or even medium-sized money, and we have weekly TRSTVSOTW examples that prove it, dating back to last April. Browse the All The Excess! archives. Please, be our guest!