San Diego radio watchers will be stunned to find out that the "stunting" at El Tesoro Broadcasting's XHWFE (X-Wife)/Tijuana-San Diego is actually the new format for the Mexican border blaster that's been locked in the ratings basement for years.X-Wife began broadcasting all-instrumental tracks of familiar pop songs on Friday, leading many to believe that the karaoke versions would give way to a completely different format.
X-Wife GM Tad Looney commented, "We've been working with Thermometer Consulting genius Mort Rumsfeld on the perfect marriage of radio and the Internet, and we think we've found it. The lyrics will be on our web site, the music tracks on our powerful 89.5 FM signal. It's karaoke radio!"
Rumsfeld denied involvement, saying "I had absolutely nothing to do with this. X-Wife was once a client, but we've been estranged for some time. If they're reading my blog, that's the only influence I have on this disaster."
X-Wife has unveiled a new logo, marketing campaign, and $10,000 cash contest using the slogan "You should be paid to listen to your X-Wife."
Looney said that changes are coming to other stations in the cluster, making them more Internet-focused and interactive as well. El Tesoro also owns Business Talk XECON (630 The Ex-Con) and the all-Whitney Houston formatted XHALE.
