Earlier this week, it was announced that Radio Shack, without officially changing the names of its stores, would be shifting its branding to a heavy use of "The Shack." Now that move seems to have inspired imitators, who are distancing themselves from the R-word in similar fashion.We hear that at the nation's third largest Hispanic broadcaster, Radio Juan, discussions are underway to change the company's name officially to "El Juan." We were referred to company President Benny Mustard for official confirmation, but he was vacationing in his beloved Hamptons and did not return A.T.E.!'s call.
And just last night, as we took a late stroll to Rockefeller Center, the All The Excess! staff noticed the alarming sight pictured...NYC can now boast that it's the home of "City Music Hall." We followed a sobbing Rockette all the way to Times Square but couldn't get her to go on the record about the moniker change.
