Consultant Ron G. Waye responds
Tuesday's A.T.E.! item on what consultants are up to in this age when skimpy budgets have forced stations to do without them struck a nerve with at least one:
"Your broad swipe at underemployed consultants this past Tuesday made us all look like happy-go-lucky fools with nothing better to do than bid on PPMs on eBay. Whereas you used to garner high positives with me, my acceptance score is now in a neutral percentile bordering on negative."Perhaps you’d like to know that in addition to steep revenue declines, there are lesser known effects of having one’s client roster go from hundreds to a handful overnight. This year my summer vacation required cash outlay; previously, hotel premium awards and frequent flier mile accrual brought that expense into balance. But in addition, flying as much as I had been, I could count on the starvation forced on me by frugal airlines to keep my weight in check, but no longer. The curtailment of travel has caused me to balloon by 22 pounds."Without an organized team-based strategy, my core competencies have been severely compromised. Example: I used to know the entire PowerPoint clip art library like the back of my hand, but that data is slipping away from lack of use."And on a more personal level, the female I had been test marketing has run off with another brand. It seems I could no longer offer her value added in my highly leveraged state."Though I have issues with your portrayal of consultants in Tuesday’s piece, I do see improvement opportunities. They are detailed in the enclosed DVD presentation, along with a five-point plan to kick things up a notch. Please review; then let’s maximize synergies and reap the rewards of collaboration.Sincerely,Ron G. Waye, VPPentothol Research Partners Ltd."
All The Excess! encourages those with opposing points of view to email comments to spam@alltheexcess.com.
