Multiple Offerings From Orbit (MOFO) Satellite Radio is the new name of the cash-inhaling Atlanta-based subscription service.The word "Discount" has been dropped from the satcaster's moniker, which is appropriate given that MOFO hikes consumer's rates in just a few short weeks, allegedly to pay for royalty fees, and certainly not because of any outrageous salary hikes or copious bonuses for questionably successful MOFO executives.
Wealthy, set-for-life, loose cannon MOFO CEO P.T. Burnem, speaking on a video conference call from a luxurious hotel in Bangkok where he is vacationing, explained the name change by saying, "'Discount' is a word our research showed to be more associated with places like Wal-Mart, Target, or K-Mart...you know, meaning 'cheap and below standard quality.'" He made no mention of the hike in subscription prices while being fanned with palm fronds by eleven young Thai women.
Perhaps coincidentally, as of today Wal-Mart, Target, and K-Mart are no longer advertising on MOFO channels.
