After being exposed Tuesday by All The Excess!, yet before it could organize even one protest rally, the anti-Arbitron/PPM group RadiOppressed has reportedly broken into two factions. Insiders say that the reason for the split was infighting among the membership regarding the reasons they oppose Arbitron's roll-out of the Portable People Meter.Those who are anti-PPM due to alleged inaccuracies and sampling shortfalls have formed their own group known as DWEEBS (Diaries Were Excellent; Electronic Boxes Suck). The remainder of the original group's members, who feel that PPM costs too much, have become FLAWED (Feeling Like Arbitron Wants to Extort Dollars).
Is Briggs a major player in the anti-PPM underground?
It is still not known exactly who developed the idea of a subversive resistance to PPM, although a former executive assistant to consultant Andy K. Briggs has come forward with allegations that her ex-boss may be involved. "We didn't have any client stations, so I got laid off," Bonita Mattress told All The Excess! "But I know Andy has a real (vulgar slang for "erection") for PPM."
Asked if she believed that financing had been funneled to Briggs via Hispanic broadcasters Radio Juan (as many have suspected), Mattress said with a wink, "No estoy seguro, mis amigos, but money for all those charts and graphs is coming from someplace, that's for sure."
If Briggs is indeed involved, many speculate that he would have chosen to be on the side of DWEEBS when RadiOppressed split in two.
All The Excess! will continue to milk this deepening mystery.
