All The Excess! received the following promotional tip from Ennui Classic Hits WPEE (P-105)/Kalamazoo Promotion Director Bob Pertunity:"Our listeners suggested that we contact Michael Jackson's departed spirit via a seance, so we contacted local psychic Vera Spoontwister and booked the Kalamazoo Civic Auditorium for 'Mystical Michael Monday.' Over 500 P-105 listeners gathered and bonded to attract the Gloved One's spirit back to Earth for even a scant few seconds. At one point, Vera asked the audience to close their eyes and concentrate, and when she told them to open their eyes again, poof! A long lost soul appeared onstage! No, it wasn't Michael Jackson, but rather the once-retired Donut Hut mascot Donut Boy, who handed out Donut Hut shirts, hats, and coupons to the delighted audience. The listeners got a welcome break from their grief over Michael, and the client was thrilled with the instant acceptance of Donut Boy, a mascot they hadn't used for nearly twenty years. Donut Hut wants to take this promotion to other markets and bring back Donut Boy nationwide, so now is the time to come up with a creative way to make him re-appear in your city!"
For more particulars on this ultra-clever and topical promotion, contact Bob Pertunity at WPEE via email: bpertunity@p105inkalamazoomichigan.com.
