Stensfraud Pompous, longtime PD of Maladroit Media AC KTCH (K-Itch 95)/San Jose, is leaving to begin a different kind of research company.The departing 20-year company veteran says, "We'll put the proverbial cart before the horse. You make the decisions you want to make, and we'll come up with the facts and figures to back you up." The firm will strictly aid in format changes, he said. Involvement ends no later than two weeks after a new format is on the air.
He detailed the process the new company, Exhaustive Market Research, will follow: "We'll help you shop on the D.L. for an inexpensive, off-the-shelf, turnkey format of your choice. Then, we'll collaborate to develop a questionnaire designed to get the answers you want. When that's been fielded, we crunch numbers and come to your station with PowerPoint at the ready to justify the format-in-a-can you purchased in front of whoever needs convincing."
Pompous says the company has already worked on a stealth major market project which just ended this week, and has signed deals for half a dozen more to be completed before June 30. "With EMR it'll look like you knew what you were doing all along," he boasted.
